Avel Culpa
About Me
Currently loving the outdoors in Portland, Oregon. I’m a self-taught web designer with the tenacity to keep pace with the rapidly evolving world of product design.
I’ve always enjoyed learning how to build things. As a kid, I would take apart my dad’s electronics and pretend I could reverse-engineer them. That curiosity never really left me. Product design is constantly evolving, so I’m always experimenting to test ideas, exploring new tools, and refining how things come together.
Design
Research
Interaction
Interface
Research
Strategy
Concept
E2E System
Development
Webflow
AI Experiments
Basic Javascript
HTML/CSS
Experience
12 Years

Lead designer for Browse & Product Detail Page (PDP) experiences across multiple web sites & mobile apps for Gap, Banana Republic, Old Navy, & Athleta.

Led 0→1 automotive e-commerce design & research, simplifying a complex, information-dense experience for customers selling or trading in vehicles online.

Innovation leader of internal enterprise tools to support & improve the complicated workflows of global users in apparel merchandising.

Design & execution lead of digital ordering platforms in web, mobile, & self-ordering kiosks for Burger King & Baskin Robbins.

Kicked off a product design career building interfaces for retro gaming hardware. Worked across industrial and digital touchpoints — packaging, firmware UI, and e-commerce.

Let's talk design

My Photography
Photography is another passion of mine that nurtures my creativity in a tactile form. My best ideas came from taking photos and hiking. I'm always grateful for the opportunity to explore and backpack the outdoors. Stepping away from the screen and crawling through rough nature revitalizes my energy to plug back in to UX life.
Avel@endproduct.net
Linkedin