Simplifying the
product narrative

Hello, I’m Avel Culpa, product designer with 12 years of experience building eCommerce and Consumer Apps.

Gap Inc.

Unified four brands into a cohesive and scalable multi-themed design system.

Driveway

Optimized onboarding experience to sell or trade your car online.

Nike

Enterprise tool to quickly manage merchandise & inventory data.

Burger King

Official iOS & Android app to order online & access rewards.

Policy Algorithm Tool

Valuation algorithm interface to price the vehicles of customers interested to sell their cars online.

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