Simplifying the
product narrative

Hello, I’m Avel Culpa, Product Designer with 12 years of experience leading end-to-end Ecommerce and Consumer App experiences.

Selected Work

Driveway

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Optimizing the end-to-end experience for selling or trading a car online.

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Unified four brands into a cohesive and scalable multi-themed design system to support omni channel browsing.

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Enterprise tool to quickly manage merchandise & inventory data.

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Official iOS & Android app to order online & access rewards.

Valuation algorithm interface to price the vehicles of customers interested to sell their cars online.