End Product is the creative portfolio of Avel Culpa. Leading end-to-end Ecommerce and Consumer App experiences.
Gap Inc
Gap Inc. operates four iconic brands on a shared shopping platform, but over time each brand evolved its own design patterns. I helped define the foundational design system that unified all brands & enabled cross-brand theming.
Driveway is an automative retail site where you can buy, sell, or trade your car online. I helped optimize the end-to-end experience by building features that provide security, trust, and transparency.