Design Brief

It is important to fully understand the design challenge by asking the right questions early and often. The following is a guideline that I use for every project at the beginning of the discovery phase.

What are the goals?

  • What are the business goals?
  • What is the business outcome hypothesis?
  • What is the user goals & objectives?

What are the success metrics?

  • How does it affect the user
  • What value does it bring?

What are the risks?

  • What are the constraints or unknowns?
  • Are there any design considerations?
  • Are there any cross functional team dependancies?

What are the project expectations?

  • What are the project deadlines?
  • What type of research is expected?
  • What are the expected sprint ceremonies?

What kind of feature is it?

  • Feature enhancement
  • Feature redesign
  • New feature

What is the problem level?

  • Problem complexity: Low  Med  High
  • UX Risk: Low Med High

What is the problem statement?

  • What are we building and why?
  • What are the user pain points?
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My Design Process

A nonlinear strategy to understand human behavior and build with intention. Among the wide array of tools available, below are my favorites.